Channel99 Introduces One-Click Activation for Dynamic Audiences Across Leading Advertising and Lead-Gen Channels
New capability pairs Channel99’s AI-powered decision engine with top-performing channels such as LinkedIn, Google, Microsoft, Facebook, YouTube, and more.
, /PRNewswire/ -- Channel99 (https://edge.prnewswire.com/c/link/?t=0&l=en&o=4576990-1&h=3984892679&u=https%3A%2F%2Fwww.channel99.com%2F&a=Channel99), the market’s first AI-driven decision engine tailored for B2B marketers, has launched a feature set that uses its best-in-class account identification to assemble high-potential B2B audiences and deliver AI-based activation recommendations across multiple channels. Intuitive rule-building empowers users to craft target account lists for top-of-funnel programs that tie brand spend to lead generation, mid-funnel initiatives that hasten pipeline with buyer clusters, and bottom-funnel efforts that precisely target key decision-makers who influence deals.
"I’m thrilled that Channel99 customers can now harness our premier account identification to construct high-performing audiences that expand and accelerate the sales pipeline," stated Chris Golec, Founder & CEO of Channel99. "By applying AI to suggest the most effective channels for a given audience and objective, we can dramatically reduce the financial waste that plagues B2B marketing today."
Beyond aggregating engagement and interest signals from website activity, Channel99 also incorporates signals from high-value intent destinations, including G2 and LinkedIn. In September, the company announced an integration with LinkedIn that measures view-through attribution from both organic and paid social efforts and maps those results to pipeline impact.
"With Channel99, we gain a clearer, trusted view of our channel performance, which is essential for accurate attribution of digital spend. That clarity helps us improve ROI on our digital investments, double down on the most effective programs, and drive efficiency," remarked John Flesher, Director of Marketing Operations at Tealium.
A broad set of activations is now live, including LinkedIn, Google, Microsoft, Facebook, YouTube, and Audyence, with additional partners planned for this year such as G2, TechTarget, The Trade Desk, NetLine, StackAdapt, and Reddit.
"We’re excited to collaborate with Channel99 and convert their customers’ high-value audiences into leads and pipeline," commented Karl Van Buren, CEO of Audyence, a next-generation platform for content syndication and lead generation. "Turning brand investments into top-of-funnel sales activity and pipeline has long been a dream; now it’s not only possible but fully automated."
Getting started is easy with a free Channel99 account at www.channel99.com, which supports connections to more than a dozen media channels, CRM systems, and intent providers in minutes. AI-native dashboards deliver recommendations for campaigns, audiences, and mix adjustments, and data can be shared with CDPs and data warehouses.
About Channel99
Channel99 is a B2B marketing technology company addressing attribution challenges with an AI-powered decision-making engine. By excelling at account identification and offering first-of-its-kind B2B ad verification, the platform identifies financial inefficiencies across channels, optimizes campaigns and audience targeting, and automates workflows to cut labor costs while boosting operational efficiency. Growth-oriented mid-market firms to global enterprises rely on Channel99 to grow and speed up pipeline while lowering marketing investment risk.
Channel99’s founder and CEO is Chris Golec, who also founded Demandbase and helped establish the ABM category. Leading investors include Jackson Square Ventures, Industry Ventures, Norwest Venture Partners, Geek Ventures, Ridge Ventures, and Marin-Sonoma Impact Ventures. For more information, visit channel99.com (https://edge.prnewswire.com/c/link/?t=0&l=en&o=4576990-1&h=3959537285&u=https%3A%2F%2Fwww.channel99.com%2F&a=channel99.com)
SOURCE Channel99
